Corporate Communications & Public Affairs
Consumer Marketing

About Wasabi

Established in 2000 in Hong Kong by Ruby Wan and Sano Teruaki, Wasabi Creation Ltd. provides a full range of marketing communication services to assist corporate clients in building reputations and achieving business goals. We tailor-make innovative ideas and share our strong media relationships with clients for driving positive publicity.

Wasabi, an inevitable accompaniment of Sushi to bring out the best taste of food, symbolizes our mission to bring out the very best of our clients’ businesses. We are a creative and all-around marketing communications consultancy that helps to spice up your business.

Event Planning and Management
Media Relations (Hong Kong, China & Japan Solutions)


Digital Marketplace Seminar 2017-The New Age of Esports
Ink Global
“Better Playgrounds Better Future” by Playright, UNICEF HK and HKILA
Tai O Heritage Hotel 5th Anniversary
Pika Fever
JETRO Japan Food Fair
Young Artists Development Foundation (ICPC+ HK Youth Painting Day)
Bless Hong Kong Campaign 2014
HKIDA “Environmental Education & Community Action Project on Waste Management”
27 Lugard Road
Fujitec 50th Anniversary Dinner
HOYA Product Launch & Annual Dinner 2016
Link “Cheer Express “
Incheon 2014 Asia Para Games - Dare to Dream @ Plaza Hollywood
London 2012 Paralympics – Cheers Hong Kong Campaign
The Big World of Little Artists
Greenlife YOY
Doggie World Cup
Paper Dramas, Popular Dreams
Incheon 2014 Asia Para Games - Dare to Dream
“Building for Tomorrow”
Hello Kitty Chinese Cuisine
Woolly Wonderland
Tai O Heritage Hotel Opening Ceremony
PMQ Grand Opening


  • Ruby Wan
  • Sano Teruaki
  • PR Consultants
  • Janet Lam
  • Teresa Pun
  • Fiona Shum
  • Jamie Tai

Ruby Wan

  • Co-founder of Wasabi Creation Limited
  • Over 20 years solid experience in PR field, specializing in corporate communications, community relations, event planning, crisis management and media relations
  • Client list includes governmental and non-governmental institutes, property, retail, entertainment, arts & culture sectors
  • Vice President of Hong Kong Public Relations Professional’s Association Limited
  • Committee Member of the Hong Kong Paralympic & Sports Association for the Physically Disabled
  • Honorary PR Advisor of Youth Outreach
  • Honorary PR Advisor of the World Vision Hong Kong
  • Trustee of Families of SMA Charitable Fund
  • External Professional Advisor of the Community College of City University
  • Member of International Public Relations Association (IPRA)
  • Bachelor Degree in Journalism from Nippon Business University, Japan

Sano Teruaki

  • Co-founder of Wasabi Creation Limited
  • Marketing Director and Event Planner
  • Born in Japan and spent most of the time in Asian cities such as Bangkok and Hong Kong
  • Over 20 years solid experience in advertising specializing in marketing, event, and promotion.
  • Used to work at a major adverting agency and clients served include KAO, CITIZEN, DAIHATSU, SANYO, NEC, HOYA, AEON, and major retailers, etc.
  • Created and managed more than 20 horror attractions for major shopping malls in Hong Kong and China
  • Multiple talents of copywriting (in Japanese), photo shooting and video production
  • Head coach of a youth basketball team

PR Consultants - Artist and Event Management
Janet Lam

  • Over 20 years solid experience in Corporate Communications/Public Relations
  • Experienced in promotion, media liaison, marketing strategy, guests invitation, artistes arrangement , press conferences and promotions events planning & project management
  • Strong network with local media as well as media in Mainland
  • Personal connections to invite Grade A artists/singers from Hong Kong, mainland China, Taiwan and K Pop stars to attend or perform in events
  • Served in local media organizations for over 12 years, covering radio, TV, and newspaper
  • Graduated from Hong Kong Baptist University, major in Communication , minor in TV & Film Production

PR Consultants - Corporate Communications & Public Affairs
Teresa Pun

  • All-rounded corporate communications and public affairs professional with more than 20 years of experience
  • Specialized in event management, community relations, media relations, issues management and customer communication
  • Organized flagship and major corporate events, such as annual general meetings, financial results announcements, major construction milestones for railway projects, new line openings, for her previous employers, MTR Corporation and the Hong Kong Jockey Club
  • Received 13 awards from her previous employers
  • Master of Arts Degree in English for Professions in the Hong Kong Polytechnic University
  • Bachelor degree in Business Administration from the Chinese University of Hong Kong

PR Consultants - Retails & Property Management
Fiona Shum

  • Over 14 years solid experience in PR Event & Marketing, corporate event planning and media relations, including providing strategic counsel and hands-on advice on marketing communications
  • Specialized in luxury brands/products, fashion & beauty brands since 2005
  • Vast experience in managing the PR events including fashion shows, corporate events, road shows, product launches and exhibitions.
  • Clients from a wide spectrum of industries range from media, electronics, automobile, fashion, skincare, health care, entertainment and property developer.
  • As an Account Manager in a PR & Advertising agencies for 6 years, mainly responsible for client servicing, PR event and publicity management

PR Consultants - Marketing & Social Media Communications
Jamie Tai

  • Over 12 years solid experience in consumer marketing, corporate event planning and media relations, including providing strategic counsel and hands-on advice on marketing communications
  • Specialized in shopping malls, developer and property management projects since 2007
  • Experienced in joining force with art-commerce projects, artist crossovers, cultural and creative industry, as well as promoting oversea & local artists
  • Served over 30 major property agencies, shopping malls, charities, arts & cultural associations, FMCGs like fashion, beauty & healthcare brands
  • Served a global listed PR consultancy and various boutique agencies as Account Manager for 5 years, mainly responsible for event and publicity management
  • Freelance consultant for commercial, cultural, multi-media, social media, food & beverage and NGO marketing & PR


Our client portfolio spans a wide range of industry sectors:



Citywalk Management company Limited
Hutchison Whampoa Properties Limited
K11 Concepts Limited
Langham Hotels International Limited
Link Asset Management Limited
Plaza Hollywood Limited
Sino Estates Management Limited
Sun Hung Kai Properties Limited
The Great Eagle Group The Wharf (Holdings) Limited

Governments, NGO

Alliance Française de Hong Kong
Associate of Coffee and Tea fo Hong Kong
Bless Hong Kong
Centum Charitas Foundation
Consulate-General of Japan in Hong Kong
Families of SMA Charitable Trust
Hong Kong Alzheimer's Disease Association
Hong Kong Arts Development Council
Hong Kong Heritage Museum
Hong Kong Housing Authority
Hong Kong Interior Design Association
Hong Kong Jockey Club
Hong Kong Paralympic Committee & Sports Association for the Physically Disabled
Hong Kong Special Olympics
Japan Pork Producers Association
Occupational Deafness Compensation Board
Playright Children's Play Association
PMQ Management Co Limited
Promotion of Young Artists Foundation
Sports of Life Foundation
The Caring Hearts Photographic Society
The Citizen Athletic Association
Tokushima Prefecture
Young Artists Development Foundation Limited

Service, Brand

AEON Credit Service Asia
AEON Stores (Hong Kong) Co., Limited
Air Conditioning and Refrigeration Association
Alain Mikli
Autism Partnership
Crown Empire Limited
Daiko Communications Asia Co Limited
Era Films (HK) Limited
Fujitec (HK) Company Limited
Hakuhodo Hong Kong Limited
Hoya Lens Hong Kong Limited
Izmir Cinema Association
Japan External Trade Organization
Jiu-guang Department Store
Kaplan Hong Kong
Le Creuset Hong Kong
Ma Wan Park Limited
Miele Hong Kong Limited
Muse Consultancy Limited
Ngong Ping 360 Limited
NISSIN Foods Co., Limited
Openrice Group Inc
Sanrio Hong Kong Co.,Limited
Shindengen (HK) Co., Limited
Shinryo Corporation
SOGO Limited
YATA Limited



Unit 205, 2/F., 
Prosperity Millennia Plaza,
663 King’s Road
North Point, Hong Kong


Tel: 852-28114900
Fax: 852-28800400